Formatting for Kindle eBooks – Hints, Tips and Tricks

There are a number of articles on formatting an e-book for Kindle so I thought I would contribute my thoughts and ideas so far.

The most common way to create a Kindle e-book is to use Microsoft Word because it includes easy editing features, table of content generation, spell checker, control of style sheets and so on.

You then do a “save as” to HTML from Word to create an HTML document and then apply any adjustments in the HTML code itself. You can create a book from HTML but it would require much more editing. Amazon then takes the HTML document, and converts it to the required format for Kindle devices.

So the principles are:

  • Create a separate Word file for each chapter of your book.
  • Format your document using styles.
  • Create a combined master Word file of all your chapters.
  • Expand the master file into one Word document.
  • Do a Ctrl-A to select all the text and then copy all the text into a new blank Word document.
  • Do a Save As to Filtered HTML so that you end up with one large HTML file with the images in a separate folder.
  • Do some final adjustments and tweaks to the HTML by hand.
  • Preview your HTML in an Amazon previewer application.
  • Zip up the HTML plus the images and then upload to Amazon.
  • Create a cover image and submit it to Amazon.

Word Template
I have included my template for Word which has been quite successful so far. However, I still find I have to do some changes to the HTML by hand.

Click here to download my zip file which includes a Microsoft Word template system.

Word format for Kindle

Font Face
Font face can be whatever you want as Kindle will uses its own default font and the user can define their own font face.

However, you usually select Caliba 11pt

Tabs don’t transpose all that well into HTML so it is best to remove any tabs in the Word text. This can be done by searching for ^t

Word formatted bullets do not work correctly because they use tabs and have images which don’t seem to convert correctly into HTML I would suggest to use normal unformatted paragraphs but with the * character to represent the bullet.

ou can use tables in latest Amazon Kindles and you can colour the rows. You have to be careful if the text does not wrap in which case you have to force a line to wrap.

Images should be inserted in JPEG (or .jpeg) format with centre alignment (don’t copy and paste from another source).

Select “Insert” > “Picture” >

It is recommended that images are saved at 300 dpi at about 640 pixels wide. The image should not be greater than 127kbyte (63kbyte on older Kindles) so use 300 dpi unless the image file size is too big.

Expanding the sub documents
When you expand the Word documents into one single Word document, do a “copy all” and paste into a new word document to copy the text over. I have found this to be the best method as it removes any dependencies to other sub document files that you may have.

Save as HTML
Once you have completed the formatting in Word and have one combined word document with index pages, preface and so on, you save it as “HTML Word Filtered” and then you should test it in a Kindle viewer and with a web browser.

File -> Save as…

select the location where you want to save the file, and in the “Save as type” drop down list, select

“Web Page, Filtered (*.htm, *.html)”

This will create the HTML page and a folder with all the required images. You should then go through the HTML code and make changes manually.

Editing the HTML
I have found issues with images which I can only seem to fix manually in the HTML code by changing the images to




so that the image scales to fit the width of the page. Note the align=”center” which forces the text to go to the bottom of the image instead of wrapping around it.

When you upload the document to Amazon it converts it so that every first line of each paragraph has an automatic indent.

This seems to be because an assumption by Amazon that all first lines should have an indent and all paragraphs should be justified. For some books this is fine, but personally I don’t like first line indents or justified text.

To overcome this, edit the styles for various p tags with the addition of

text-indent: 0px;

to stop tab indexing.

I have now modified all my Word styles with a first line indent of 0.01.  This is for the normal style.  This has the effect of overriding the Amazon indent style so you dont have to do anything about this.

If you want to set this up yourself, go to the “normal” style, right click on it and and select Modify. Then select Format.. button and then Paragraph… Then in the Special drop down list select First Line and in the amount, enter 0.01cm.

You may want to go into the HTML and search for justify in the HTML code and remove those entries.

Also Amazon displays text as justified so I then edit the HTML styles by hand to add in


on all paragraph tags. This will cause the text not to be left formatted without justification.

Uploading to Amazon
Once you have your complete HTML document with any images, you should then upload it to Amazon. When you converted to from Word to HTML it would have created a folder of images as well as the HTML file itself. Zip all the files up including the image folder and upload the single zip file. Amazon will unzip and convert and publish the HTML document.

The book Cover image

Kindle has an article on creating a book cover image at:

Essentially this says that there are two types of files for cover images:

JPEG, or .jpeg
TIFF, or .tif(f)

Do not optimise the images as the Amazon process applies its own compression to images when displaying them on its website.
The dimensions of the image should have an ideal height/width ratio of 1.6 so this means:

• A minimum of 625 pixels on the shortest side and 1000 pixels on the longest side
• For best quality, your image would be 1563 pixels on the shortest side and 2500 pixels on the longest side

Colour images use the standard web RGB (red, green, blue) system which is native to the web and screen displays.
You should use colour images whenever possible and relevant. The Kindle reading device has a black and white display other devices such as the PC and iPhone use colour fonts and images.

Borders for White Cover Art
Cover art with white or very light backgrounds can seem to disappear against the white background.
Adding a very narrow (3-4 pixel) border in medium gray will define the boundaries of the cover.
Some tips for marketing ebooks

The important aspect of a book is the quality. The better the quality the more it will sell. Quality can be many things such as consistency of writing style, formatting of tables, good quality images and so on.
Here are a few tips that may help to market your eBooks:
1 Design a cover that jumps out at you from the amazon store displays. It should look good at full size and as a thumbnail. Make sure that the thumbnail image is readable and recognisable. If you cannot create a good quality cover, then employ a design service to do it for you.
2. Carefully edit and proofread for spelling, grammar and style.
3. Amazon requires a description of the book so make sure that this is interesting and informative.
4. Fill in your author profile at Amazon Author Profile to give information about yourself to your potential readers. Combine this with a blog to keep readers informed about changes to your book.
5. Promote your book online using the standard social networks such as Facebook and Twitter. You can also create a web site for you book providing information and links, promote your book on other sites, message boards and other communities.
6. Create a promotional video and book trailer and upload it to your web site, blog or to your Amazon Author Profile page.
7. Create a physical version of your book using CreateSpace which is a print on demand system.
8. Join the Amazon Associates program to earn an additional 4% on each sale. You can add links to your web pages and gain an additional 4% on each sale when a customer clicks through.

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