https://www.google.com/support/googleanalytics/bin/answer.py?answer=55481&hl=en_US&utm_id=ad

The idea is to find out what type of products you are selling from your web site so that we can get an idea of trends and you can see what kind of things you may like to sell.

These were extracted November 3rd 2011.

mp3 audio files 34.1%
ebooks 15.1%
video files 14.6%
physical cds/dvds 9.8%
images 8.1%
software 7.4%
other physical goods 5.9%
other content 5%

The results show that many sellers are still selling mp3 audio files.

ebooks have become more popular which may be an indication of the popularity of devices like the iPad and Kindle.  It seems to have been easier to create ebooks now and that seems to have encoraged more people to create their own.

Selling video from web sites is also very strong, however I would assume that videos are much larger file sizes and hence people are not selling them in the same way as the smaller audio files.  Tehcnically it is probably more difficult to sell large bandwidth videos than smaller mp3 files.

Many people are selling physical items such as CDs and DVDs with their digital items which shows that those are still popular.
Personally, I find digital goods much easier to work with than physical goods because with digital products you do have any stock or postage to worry about.  All you need is a good mechanisim to sell the digital items.

This is often unintentional and can be the result of sites having pages for similar products where the content has been only slightly changed, or because landing pages have been created for PPC campaigns.

In this case, Google recommends that webmasters include the preferred version of the URL on their sitemap file, which will help the search engine’s crawlers find the best version.

Duplicate content across domains

This refers to content identical to that on your website appearing on third party domains, often when sites use scrapers to copy your text and use it to push themselves up the rankings.

Google claims that it manages to determine the original source of the content “in most cases”, and that having your content copied shouldn’t impact on your search rankings.

Google offers the following tips if sites with scraped content are ranking higher than the original website:

•Make sure your site’s content is being crawled by Google.

•Check the Sitemap file to see if you made changes for the particular content which has been scraped.

•Make sure your site is in line with Google’s webmaster guidelines.

Standard Security:

Driver={SQLServer};Server=yourServerName;Database=yourDatabaseName;Uid=yourUsername;Pwd=yourPassword;

Trusted connection:

Driver={SQLServer};Server=yourServerName;Database=yourDatabaseName;Trusted_Connection=yes;

SQL OLE DB connection strings

SQL Server 2005, 2008

System.Data.OleDb.OleDbConnection

Standard Security:

Provider=SQLOLEDB;Data Source=yourServerName;Initial Catalog=yourDatabaseName;UserId=yourUsername;Password=yourPassword;

Trusted connection:

Provider=SQLOLEDB;Data Source=yourServerName;Initial Catalog=yourDatabaseName;Integrated Security=SSPI;

SQL OleDbConnection .NET strings

Standard Security:

Provider=SQLOLEDB;Data Source=Your_Server_Name;Initial Catalog= Your_Database_Name;UserId=Your_Username;Password=Your_Password;

Trusted connection:

Provider=SQLOLEDB;Data Source=Your_Server_Name;Initial Catalog=Your_Database_Name;Integrated Security=SSPI;

SQL SqlConnection .NET strings

Standard Security:

1. Data Source=Your_Server_Name;Initial Catalog= Your_Database_Name;UserId=Your_Username;Password=Your_Password;
2. Server=Your_Server_Name;Database=Your_Database_Name;UserID=Your_Username;Password=Your_Password;Trusted_Connection=False

Trusted connection:
1. Data Source=Your_Server_Name;Initial Catalog=Your_Database_Name;Integrated Security=SSPI;
2. Server=Your_Server_Name;Database=Your_Database_Name;Trusted_Connection=True;

* Make sure body text is optimised for keywords.

* Make sure title tags are well written and different for each page and reflect the page content.

* Submit to search engines, although once they have been submitted, the search engines are very good at re-crawling at regular intervals.  A way of submitting to search engines to to create an xml file of you site and submit that to the search engines.

* Look for other sites where you can advertise your products which may mean paying.

* Look at google adwords or other similar forms of advertising.

* Create a Google Analytic account to monitor traffic and keyword success.

* Provide content that will encorage people to return to your site e.g. free stuff, regular updates of information.

* Provide a newsletter or other means of keeping in contacts with people.

* Provide some kind of two way interaction, e.g. a forum discussion system

It can be downloaded form http://www.easyphp.org/ and I find it a very good way to develop applications using PHP on my Windows computer.

EasyPHP contains a single exectuable which when run, installs PHP, Apache web server and a mySQL database onto your Windows computer.  All very neat and convenient to use.

However, when I tried to install on Windows 7 I came across a number of issues with Apache and with mySQL.

When I launched the software, Apache wouldn’t start.  Here is the error :

Apache cannot run: another Web server is using the Web port or port is blocked by firewall.

To overcome this issue :

1. Click the EasyPHP icon beside the “Apache” button.
2. Click “Configure” then click “EasyPHP“.
3. Uncheck “Check server’s TCP port before starting” then click “Apply” button and then “Close” button.
4. Click “Apache” button and then click “Start“.

That fixes the “Apache cannot run…” problem.

The above gets the Apache server to work but after I closed EasyPHP and ran it again, I got this second error message :

Unexpected end of MySql… See log file?

This is a mySQL error message and is actually a file permission problem.

So I changed the user permission for the EasyPHP directory and mySQL correctly started.

To set your permissions this is what you do :

1. Open and view Drive C using the windows explorer, then double click “Program Files” assuming that you installed EasyPHP in that folder.
2. Right click on the folder where you installed EasyPHP then click “Properties“.
3. On “Security” tab click “Edit…” button.
4. Select the user that you are currently using.  This will probably be something like “Users (computer name)”
5. Under “Permissions for Users” box, tick “Full control” on “Allow” column.
6. And then click “OK” button to apply the changes.

Now you should be able to start mySQL server by clicking “mySQL” button on EasyPHP dialog and then click “Start“.  Or shut down EasyPHP and restart it again.

Hopefully that will solve issues when working with Windows 7 and EasyPHP.

This uses a simple SQL statement which identifies those entries which have dupliate programme_main_id

Paul

http://www.withinweb.com/global/hints_tips_and_tricks/digital_files.pdf

* Understanding how often GoogleBot visits your Web site.
* Finding errors on your site (404s, etc.).
* Content analysis (which will show you if you have duplicate title tags or meta description tags or content that isn’t indexable).
* Statistics, including top search queries, crawl stats, subscriber stats (if you publish a RSS feed of your content and people subscribe to these feeds using iGoogle, Google Reader, or Orkut).
* Viewing your site from the search engine’s perspective (What Googlebot Sees).
* Learning which pages of your site are indexed in Google and which other Web sites link to your site (Index Stats).

If you look at the “What GoogleBot Sees” report you can see the top 200 phrases that other Web sites have used when linking to your site, and a comparison of how the content on your Web site may or may not “jive” with those links. Obviously, you would prefer that the links pointing to your Web site are consistent with the content on your Web site.

For those who don’t already know, doing a “link:www.sitename.com” check on Google isn’t reflective of the entirety of links that Google actually knows about. Going into Google Webmaster Tools will give you much more accurate data.

Two important concepts results from Google Webmaster Tools:

1. You can find 404 errors on your Web site and you may have had other Web sites linking to these 404 pages. If you can 301 redirect those pages to the new location of the content that used to exist on this page (or perhaps to something closely related to the content that was on this page), you’re recovering a lost link.
2. You can view pages with external links by looking at the Links section. You may find some Web sites that you already have a personal relationship with that are linking to you. Perhaps they would be open to you suggesting that they change the anchor text of their link from “Company Name” to “Keyword Here.”

PayPal is able to handle quite a wide range of currencies and you have to descide which currency you should sell your products in. 

I guess the question really is “are you selling to the world or are you expecting payments from customers who are based in your locality ?”  This will depend on the type of products you are selling.  Digital products have the advantage that you have no shipping to worry about so you can choose whatever currency you want. 

The only issue that I have discovered with selling in different currencies is to do with the set up of your associated PayPal account. If your ‘native’ PayPal currency is GPB and you want to sell in Euros, you have to tell PayPal to automatically accept ‘foreign’ currency transactions (the default is to ask).  If you do not do this and you receive a purchase through your shopping cart you will receive an email saying something like “PayPal purchase verified and order is waiting to be processed” with body text of :  “Unknown pending reason was received.”
 
Telling PayPal to accept all currencies and convert them to GPB resolves the issue.