https://www.google.com/support/googleanalytics/bin/answer.py?answer=55481&hl=en_US&utm_id=ad

This is often unintentional and can be the result of sites having pages for similar products where the content has been only slightly changed, or because landing pages have been created for PPC campaigns.

In this case, Google recommends that webmasters include the preferred version of the URL on their sitemap file, which will help the search engine’s crawlers find the best version.

Duplicate content across domains

This refers to content identical to that on your website appearing on third party domains, often when sites use scrapers to copy your text and use it to push themselves up the rankings.

Google claims that it manages to determine the original source of the content “in most cases”, and that having your content copied shouldn’t impact on your search rankings.

Google offers the following tips if sites with scraped content are ranking higher than the original website:

•Make sure your site’s content is being crawled by Google.

•Check the Sitemap file to see if you made changes for the particular content which has been scraped.

•Make sure your site is in line with Google’s webmaster guidelines.

* Make sure body text is optimised for keywords.

* Make sure title tags are well written and different for each page and reflect the page content.

* Submit to search engines, although once they have been submitted, the search engines are very good at re-crawling at regular intervals.  A way of submitting to search engines to to create an xml file of you site and submit that to the search engines.

* Look for other sites where you can advertise your products which may mean paying.

* Look at google adwords or other similar forms of advertising.

* Create a Google Analytic account to monitor traffic and keyword success.

* Provide content that will encorage people to return to your site e.g. free stuff, regular updates of information.

* Provide a newsletter or other means of keeping in contacts with people.

* Provide some kind of two way interaction, e.g. a forum discussion system

* Understanding how often GoogleBot visits your Web site.
* Finding errors on your site (404s, etc.).
* Content analysis (which will show you if you have duplicate title tags or meta description tags or content that isn’t indexable).
* Statistics, including top search queries, crawl stats, subscriber stats (if you publish a RSS feed of your content and people subscribe to these feeds using iGoogle, Google Reader, or Orkut).
* Viewing your site from the search engine’s perspective (What Googlebot Sees).
* Learning which pages of your site are indexed in Google and which other Web sites link to your site (Index Stats).

If you look at the “What GoogleBot Sees” report you can see the top 200 phrases that other Web sites have used when linking to your site, and a comparison of how the content on your Web site may or may not “jive” with those links. Obviously, you would prefer that the links pointing to your Web site are consistent with the content on your Web site.

For those who don’t already know, doing a “link:www.sitename.com” check on Google isn’t reflective of the entirety of links that Google actually knows about. Going into Google Webmaster Tools will give you much more accurate data.

Two important concepts results from Google Webmaster Tools:

1. You can find 404 errors on your Web site and you may have had other Web sites linking to these 404 pages. If you can 301 redirect those pages to the new location of the content that used to exist on this page (or perhaps to something closely related to the content that was on this page), you’re recovering a lost link.
2. You can view pages with external links by looking at the Links section. You may find some Web sites that you already have a personal relationship with that are linking to you. Perhaps they would be open to you suggesting that they change the anchor text of their link from “Company Name” to “Keyword Here.”

PayPal is able to handle quite a wide range of currencies and you have to descide which currency you should sell your products in. 

I guess the question really is “are you selling to the world or are you expecting payments from customers who are based in your locality ?”  This will depend on the type of products you are selling.  Digital products have the advantage that you have no shipping to worry about so you can choose whatever currency you want. 

The only issue that I have discovered with selling in different currencies is to do with the set up of your associated PayPal account. If your ‘native’ PayPal currency is GPB and you want to sell in Euros, you have to tell PayPal to automatically accept ‘foreign’ currency transactions (the default is to ask).  If you do not do this and you receive a purchase through your shopping cart you will receive an email saying something like “PayPal purchase verified and order is waiting to be processed” with body text of :  “Unknown pending reason was received.”
 
Telling PayPal to accept all currencies and convert them to GPB resolves the issue.

Provides information on Google developments and other Google issues.

In addition, it can test which type of Google analytic code you have on each page.  It creates a report identifying either the the older urchin.js or the new ga.js Google Javascript Code against each page.  This is useful to ensure that all your pages have the correct code.

thesitemapper will run for a 30 day trial period allowing you time to fully test it against your web site.

One of the major advantages of using this tool is that owners of websites find errors they never knew existed on their sites, such as href links not correct giving page not found messages.  These errors most often prevent sites from being indexed by Google, Yahoo MSN and others. Once fixed, site owners usually notice a major increase in search engine traffic.

* http://akismet.com/ Akismet – Kills spam comments, dead.

* http://www.1pixelout.net/code/audio-player-wordpress-plugin/ Audio player – An easy to embed audio player (possibly for use with podcasts)

* http://semperfiwebdesign.com/portfolio/wordpress/wordpress-plugins/all-in-one-seo-pack/ All in One SEO Pack – All your search engine optimization needs in one package

* http://jamesmckay.net/code/comment-timeout/ Comment Timeout – Stop getting comments on posts older than X amount of days.

* http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/ Google XML Sitemaps – Easily create a Google-ready sitemap for your blog.

* http://www.smackfoo.com/plugins/sig2feed/ RSS Feed Signature – Add an extra line to your RSS feed (great for ads or plugs)

* http://txfx.net/code/wordpress/subscribe-to-comments/ Subscribe To Comments – Allow your users to get updates on when more comments are left on a particular story.

All you need to do is step through the wizard, customizing your news as you want it to be seen on your web site.  You can pick from a 728×90 leader board or a 300×250 medium square to display the news from. 

So take a look at this if you need something to replace that white space in your web site’s side bar or if you just want a little more interactivity on your web site.

There are two steps to ensure that AdWords and Anayltics are linked :

(1) In your AdWords account, go to My Account > Account Preferrences.  Click the ‘edit’ link next to Tracking.  Select the box that says ‘Destination URL Auto-tracking” and click Save Changes.

(2) Still in your AdWords account, click the analytics tab and choose to ‘Apply Cost Data” and select Save Changes.

With Auto Taging enabled and wehn someone clicks on your AdWord advert, the browser is redirected to your landing page with an additional parameter (gclid) added on to the url of your

landing page as follows :

It is this additional parameter that identifies vistors as coming from AdWords “google(cpc)” as apposed to organic “google(organic)”.  The correct google cookie is then placed on to the

visitor machine.  When a customer clicks on your AdWord, and then lands on your conversion page, you should see that that within the google(cpc) displays. 

The key point is : Google Analytics cannot tell if the visitor came from an AdWords click if the gclid parameter is missing on the page that the user eventually lands on.

The key is to test whether your landing page retains the gclid parameter and this can be easily done as follows :

1. Take your destination URL (eg http://www.yoursite.com/landing_page.html) and paste it into your browser’s location bar (where you usually type in a web address)
2. Add a test parameter on to the end of the URL.  If your URL does not already have parameters in it, append ?gclid=test.  If there are already parameters, append &gclid=test on to the end.  (For example, http://www.yoursite.com/landing_page.html becomes http://www.yoursite.com/landing_page.html?gclid=test; and http://www.yoursite.com/landing_page.html?myval=1 becomes)

http://www.yoursite.com/landing_page.html?myval=1&gclid=test

3. Press enter
4. Your browser will take you to your landing page.  Be mindful of redirects, especially if you are tracking with Doubleclick, Atlas, etc tags.
5. Is the gclid=test parameter still visible in your browser’s location bar?
If yes, then auto-tgging should come through onto your landing page (providing that you have enabled auto-tagging on your account of course).

If no, there is most likely an intermediate redirect that is stripping out the gclid parameter.

   1. First – change your destination URL to the ultimate page that the visitor lands on, thus bypassing any redirects
   2. Configure your server so that the gclid parameter is passed along in the redirect

Other possible problems are that users are landing on a 404 error page, or that your landing page does not have the required google Anaytics Javascript code located on it.